Bilberry and Birch

If you’ve been following my recent posts, you’ll know that I’m due to move to Northumberland in January. When we were first planning this, I had just assumed that I’d carry on with my jewellery making and online shop. Not so, it seems. International banking regulations mean that I couldn’t switch my business income to a UK bank account. I find this incredible when you think about what does go on in international banking, but apparently those are the rules. So, very sadly, I have to close my shop down, and set up a new one.

As you may imagine, I was slightly aggrieved by this news, as I have built up a good history of fulfilled orders and positive reviews. However, I eventually decided it was also an opportunity to take a step back and think about what I was doing, and how I wanted to present it to the world.

The result is Bilberry and Birch.

I wanted a name that would reflect my new surroundings. Much of Northumberland is moorland (although it does also have a spectacular coastline), and birch trees and bilberries thrive in moorland habitats. Both birch and berries also feature strongly in my designs, so it seems like a good fit. My new logo and promotional materials have been designed for me by Woodland Designs, a fellow Etsy seller, and I’m thrilled with the way they have turned out.

I’ll gradually be changing this blog and my social media accounts over to the new name in the course of the next few days. There will be a slight hiatus with my shop, as I need to get settled into my new workshop before I can get that up and running. I have some lovely new pieces to add, made during the course of the autumn, and inspired by my trips over to Northumberland.

It’s not long until the move now, so frantic packing has resumed, following a brief break for Christmas, but I’ll try to give you a sneak preview of what I’ve been working on. If you’d like to see how the new shop will look, it doesn’t have any items for sale, but it is live over on Etsy.

6 thoughts on “Bilberry and Birch

  1. I love the new name and logo too though it must be very frustrating to loose your old name though. Best of luck with it all.

  2. It is quite bizarre that you can’t move your business but what a wonderful new identity and name you have conjured. I love it and I wish you Happy New Year and the most wonderful of new beginnings

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